Apply gestures that give confidence has always been a formula that works. On the internet great wes

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According to recent studies on electronic commerce, show that one of the variables that take into account great west retirement users to buy from an online store, is the confidence that you transmit eCommerce. Not everyone is having the best ... [read more] Most popular Glasses Augmented Reality, I'm taking sunsets! How to generate more confidence in an online store via free samples found When social networks to finance Social Media Policy: Code of Conduct for employees in social networks Ana Ortiz: "Businesses should understand that it involves a high degree of commitment, responsibility, sincerity and risk "Find training Tags
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According to recent studies on electronic commerce, show that one of the variables that take into account users to buy from an online store, is the confidence that you transmit eCommerce. Not all have the best price or the most extensive catalog of products, there is also the confidence to communicate in our site.
Some tactics that we can apply in our e-Commerce to enhance trust could be: A blog with professional and helpful advice. Videos in some product sheets showing how our product is used. A page of "About Us" saying the years of experience in the industry and we have a physical address. A good question FAQ section. Using free samples. Free samples: a traditional tool very applicable in the digital environment
For example, suppose we have an online "protectors beds for babies." We sell a box of 50 protectors. There are users that before buying the full box want to touch the product, test it in the bed of your baby. That is typical great west retirement for this type of product. How do we solve this? Giving the user who requests a totally free sample of this product.
The user requesting the free sample, give us your name, email, address and other data useful for successive trade then send emails promoting product sales. Indirectly we are getting database of potential customers.
This tactic has a cost, which can be a profitable investment. If revenues are greater than the costs of sending and managing the sample, this is a tactic that works. Everything can be measured to reach this conclusion. Through different web analytics tools we can measure the sales conversion rate of users who initially requested a product sample.
Where is the trust? On the one hand we have the user requesting the sample, this action we reduce their distrust of the product. On the other hand we have users who do not ask for the sample, but they see the gesture of the company offering it. It is a gesture that communicates seriousness and dy profesionalida great west retirement mainly conveys confidence.
A level of production database, so there is an element to take into account. With this action to get messages from users asking given sample, we are segmented great west retirement by users interested in a specific product.
If I sell 5 different products, I can make available to 5 different samples. If a visitor to my web request sample for X, that user will be willing to buy product X in the future. This allows us to have lists segmented by users who are interested in certain products and so send a trade journal with different messages and tailored to the tastes of each user group. The better great west retirement segmentes, we will get better results.
Apply gestures that give confidence has always been a formula that works. On the internet great west retirement these formulas can be measured better to know whether they are profitable or not. Why not try them? Think your product samples you can give, offer and then measures results.
Javier Gosende SEO consultant and trainer in online marketing. He teaches at several schools in ne